WHAT IS THE MAIN STREET PROGRAM?
The National Trust for Historic Preservation created the Main Street program in the early 1980s to revitalize historic commercial districts threatened by urban sprawl.
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Main Street's four-step approach is centered around Committees made up of community volunteers with a focus on Economic Vitality, Design, Promotion, and Organization. This approach has proven effective in preserving the unique character of these districts while fostering economic growth and community pride.
Through this approach many historic areas have been successfully rejuvenated, turning them into vibrant, thriving centers of activity and community once again.
THE MAIN STREET
FOUR POINT APPROACH
Organization
Bringing together diverse stakeholders to work collaboratively for sustainable revitalization.
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Promotion
Highlighting the unique experiences of downtown Hastings through marketing and events to attract visitors.
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Design
Enhancing the visual appeal of downtown by preserving historic buildings and improving public spaces.
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Economic Vitality
Strengthening local businesses and attracting new ones to ensure a dynamic and prosperous economy.
HASTINGS MAIN STREET ACCOMPLISHMENTS
Formation of Our Non-Profit and Florida Main Street Designation
Establishing our organization and gaining official recognition was a crucial first step in our journey.
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Successful Events
We hosted the Fall Festival of Art in collaboration with the St. Augustine Art Association, organized monthly community meetings, and held five vibrant Markets on Main Street.
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Revitalization of Traditions
We reignited the beloved Cabbage and Potato Festival and collaborated with the Rotary Club of Hastings to bring back the Great Hastings Mow Down.
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Business Growth
Main Street welcomed three new small businesses—Main St. Pizza, Belle's Seafood Market, and Hastings Coffee Co.—which have quickly become community favorites.
